...and beyond.
While the above aim to provide ingredients for evergreen episodic series with a serial throughline or contained mini-series that exclusively focus in on the key arcs, the following begin to 'unravel' the Loom - quite literally deconstructing the very franchise the works occupy.
Cartoons have become iconic, often precisely because of the economic constraints under which they were created. From Schultz’s Peanuts to the minimalistic charm of Hanna-Barbera’s productions, the realities of cost-effective storytelling demanded characters and ideas that were efficient—boiled down to their essential traits. These constraints gave rise to characters that weren’t just recognizable but could transcend their source material, embedding themselves into culture as Halloween costumes, doodles, and more. Efficiency bred universality, making simplicity a virtue.
Today, as technology accelerates the removal of such restraints, we stand on the precipice of a new storytelling era. Hyper-personalized and hyper-curated experiences coexist, reshaping what intellectual property (IP) means and how it derives value. In a world where creation tools are democratized, the lines between consumption and creation blur, and replicability becomes trivial, what keeps a story or character relevant? What allows it to permeate beyond its initial bounds?
Enter Loom, a bold exploration of storytelling’s evolution. At its core, Loom is a reflection and meditation on the history of narrative while speculating on its future. It examines how culture shapes, and is shaped by, the media we consume, offering a lens into the commodification of art and the erosion of media’s capacity to channel the universal through the specific. But it does so playfully—Loom is as self-deprecating as it is poignant, as entertaining as it is introspective.
With three core series pitches with clear, serialized, complete stories - it paves the way for looser, more exploratory works that share the same visual language and 'world' - while lampooning the notion of "cinematic universes" and "multiversal" storytelling. It recognizes these as choices of a product - and questions the bounds of storytelling and the simultaneous erosion of rules (presented by new media, the Internet, and shifting appetites) and a seemingly increasingly stringent formula for success in the traditional media space.
In the same way that "Kid Cosmic" took tropes brought to the public conscious by Marvel's "The Infinity Saga", LOOM fully employs the vast array of narrative gimmicks that modernity affords, in a fun, tongue-in-cheek, playfully critical manner.
The project itself is an ouroboros: a series of spiritually successive works that are connected by an aesthetic throughline but remain unshackled by tonal or audience consistency. Each piece stands alone, consumable on its own terms, while inviting deeper engagement with implicit connections for those who seek them.
Loom aims to deliver something familiar yet curiously novel—media that mirrors our increasingly self-aware culture while celebrating storytelling’s infinite capacity to adapt, subvert, and endure.
